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Why Online Casino Games Are Popular with Sports Fans
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ATLANTIC CITY, N.J. -- As sports betting has swept across the country with states, casinos and consumers eagerly embracing a new gambling market, internet casino games have grown much more slowly.

¡°From a marketing perspective, this is a gateway to lure avid sports fans into becoming more regular gamblers,¡± says Rick Horrow, chairman of Horrow Sports Ventures and a visiting expert on sports business at Harvard Law School. ¡°The idea of presenting free bets and bonuses may cut into revenues in the short term, but it adds to the possibility that people will become gamblers long-term.¡±
But if you¡¯ve done all these things, along with due diligence involving integration, regulation, contracting, and marketing, and you have a little bit of luck on your side, you too can be an online gaming success.
¡°Chris,¡± a 29-year-old business analyst who lives in South Philly, says that if he goes on a hot streak, he sends his picks to his buddies, who gladly play along ¡ª and boost his status within the group. ¡°Gamblers believe in juju and vibe,¡± he says. ¡°If one buddy is doing well, he gets compliments, and everybody is nicer to him.¡±
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"When they see somebody winning and it's an average person on the street that actually hit, they're like 'wow, that could be me. I could hit that too,'" Boshers said.