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Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditional product categories that ramp up their marketing budgets include retailers, toys/games, apparel, alcoholic beverages and movie studios. Plus every other year political ads plunk down billions of ad dollars. New to the list will be sports betting.
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¡°It¡¯s likely that our costs are exceeding the budget, based on the bids that came in,¡± Larking said, adding that any extra gaming-tax revenue would help fill any funding gap.
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