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Of fourth quarter, Nicole Ovadia, VP Forecasting & Analysis, BIA Advisory Services says, ¡°It¡¯s a very busy time for sports betting and, therefore, we expect to see a spike in ad spending by the major players in this space as they are vying for customers ¨C especially in the markets where sports betting is new.¡± John Casillo, an analyst at TVREV adds, ¡°Sports betting is seasonally-focused, with a specific emphasis on the fall and winter for the NFL.¡±
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National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.


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