Ed Salmons, a veteran Las Vegas bookmaker of around 30 years, was introduced to Twitter by a colleague around 2009, and after discovering TweetDeck -- a platform that allows you to create multiple curated feeds on the same screen -- recognized how valuable of tool it could be for bookmakers. Seven years later, Salmons used Twitter to put his sportsbook in an advantageous position on a Thanksgiving night game between the Indianapolis Colts and Pittsburgh Steelers.

Cons


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Pros:
"Twitter's been referred to as the world's largest sports bar. You want to share in the excitement with fellow fans," Dupree said. "Well, you can almost consider that Twitter is becoming the world's largest sportsbook, not in terms of taking bets, but where people come to talk about the action and follow their bets."
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